In order to become certified, farms must meet the criteria of the Rainforest Alliance Sustainable Agriculture Standard. The Standard encompasses all three pillars of sustainability—social, economic, and environmental.
Rainforest Alliance Certified™ farms are audited regularly to verify that farmers are complying with the Standard’s comprehensive requirements, which require continual improvement on the journey to sustainable agriculture. The Standard is built on these important principles of sustainable farming:
- Biodiversity conservation
- Improved livelihoods and human well-being
- Natural resource conservation
- Effective planning and farm management systems
Healthy forests and vibrant communities are an essential part of the global climate solution.
Rainforest Alliance is currently developing a new agriculture certification program, following their 2018 merger with UTZ (a leading certification program for coffee, tea, cocoa and hazelnuts). As part of this, they have begun a process to refresh and modernize the green frog seal, while capitalizing on the existing strong consumer recognition and brand value.
From July 1, 2019, companies can source Rainforest Alliance or UTZ Certified ingredients (or a mixture of both) and then use either the Rainforest Alliance Seal or UTZ label on their packaging. All the same labelling rules still apply.