Whilst it could still be a few weeks / months before you can safely re open to the public, your public are still there and they’re missing your product.
If you haven’t already, get on social media and if anything over communicate with your customers. The more information you are able to give them the better. Show them your products, menus, what you’re doing in lockdown. Ask questions and get people to get involved, this tricks the algorithm into thinking you’re getting more engagement and will result in higher ratings.
However try not to fall down a Twitter rabbit hole. Limit the time you spend on social media. Plan your social media posts for the week. There are some great apps such as Hootsuite that will allow you to schedule up to 30 free posts across the full range of social media.
Follow key people that will give you access to some great resources: Caterer, UK Hospitality, Jonathan Downy, Peninsula, Cafe, Boughtons Coffee House, John Richardson, Kaffeine
Even when we are able to open again; social distancing is something that will be in place for the foreseeable future. Now is the perfect time to create an online platform that you could start making use of straight away that will also benefit your business for life after lockdown.
Whether it is an ordering portal to minimise contact time with customers or a full web shop for home delivery or curbside and in store collection; there are stacks of free or cheap options available. WooCommerce, Wix, Shopify, Go Daddy & WordPress are a few options, and with a little online training you can very easily set up an e-commerce site. A little effort now could really help with future sales and allow a smooth transition to the new normal.
As cash has already become an almost forgotten commodity, other ways of paying such as cards, Apple pay, Paypal are all becoming the new normal. A pre order and online payment system will reduce the cash contact and speed up your workflow. You can even allocate specific time slots for curbside collection, that will help with social distancing measures.
Need some help? Riley & Thomas are able to supply a full web design service.