Bristol Twenty Single Origin Coffee

Tips To Setting Up A Successful Coffee Shop

For us Spring is always a busy time for new start ups, so this month we’ve asked some of our customers for their tips on setting up and running a successful coffee shop. 

The coffee shop sector in the UK is growing 8 times faster than the UK economy, so competition is high. We have compiled all of their tips in one handy place.

Tips To Setting Up A Successful Coffee Shop

LOCATION

Finding the perfect location is unique to you.

Figure out the type of coffee shop you want to have and base the location around that. 

Do you want a busy week and quieter weekends?

Find a location in a high business area.

Do you want to appeal to the younger generation?

Maybe a location near a university, college or school.

Do you want to be open into the evening?

A location close to residential areas would help.

Do you want a rural location?

If you are going to be a destination coffee shop, ensure you have adequate parking, cycle stands, or on a public transport route.

Whichever location you choose you need to ensure that there is foot fall and/or easy access. Stake out prospective units and all different times to see how many and what type of people are around, to ensure your idea fits.

BUSINESS PLAN

Before you sign on the dotted line, make sure you have a solid business plan showing:

  • What your business is and who it serves
  • How you will make it profitable
  • Your target market
  • Your competitors
  • Sales and revenue predictions
  • Milestones and goals

One of the most common tips when planning your coffee shop, that we heard, was factor in your expenses and salary.

It’s so easy to plan the business without considering how you will live for the first couple of years whilst you grow the business and this is why it is one of our main tips for setting up a successful coffee shop.

UNIQUE SELLING POINT

What is your unique selling point?

With so many new startups, what will set you aside from the competition?

Will you be serving the best doughnuts in town?

Will you be using an unusual, unique coffee that no one else is serving?

Will you have a theme, such as a board game coffee shop?

Whatever you choose as your USP, it should follow through the business to ensure that people know what it is.

Did you know that our #21TEN Roy Ireland memorial blend has been awarded a star at the Great Taste Awards 2019. Made in partnership with Above And Beyond Charity, £1 from each bag sold goes to supporting our city centre hospitals.

FLOOR PLAN

Setting out the floor plan can be difficult and may need to be adaptable. You should consider whether you will have counter service or table service.

This will dictate where the counter is based and how big it should be. 

If you are relying on take away sales the door needs to be close enough to the counter to allow easy access, but if a queue builds it won’t be obstructed. 

If you have table service only, there needs to be enough room for customers and staff to move easily amongst the tables. Always factor in the need for extra room for pushchairs, especially if you are close to primary schools or nurseries. 

If you have both, they need to coexist. If people have to queue among tables for their take away coffees, both parties will be put out.